UNLOCK ENTERPRISE APPLICATIONS DATA AND INSIGHTS
2H 2024 Enterprise Applications Market Sizing & Five-Year Forecast explores:
- SaaS vs. On-Premises
SaaS-based deployment is expected to experience the highest CAGR of 8%, reaching a revenue of $349 billion by 2028. This growth is driven by trends such as the rise of cloud-based offices, the use of AI and ML for analytics, automation, and predictive insights, and the growing adoption of usage-based pricing models. - Customer Management Apps Driving the Market
Among various application products, CRM emerged as the largest segment with a market value of $48B. This growth was driven by the rise of cloud-based solutions, integration with analytics, and innovations for AI-driven customer experiences. - High-Revenue Verticals Powering Spending
The Financial Services & Insurance sector had the highest market value among industry verticals, reaching $36B in 2023. This growth was fueled by the rapid adoption of digital banking services, mobile payments, and FinTech solutions, stringent regulatory compliance requirements (such as Basel III, Dodd-Frank, MiFID), and the demand for seamless, multi-channel customer experiences. - Industrialized Regions Fueling Growth
North America is expected to achieve the highest compound annual growth rate (CAGR) of 7% during the forecast period, reaching a value of $251 billion by 2028. This growth will be driven by vendors offering customized solutions, a shift towards cloud-based solutions among SMEs, and increasing adoption of AI and ML technologies. In contrast, Latin America is projected to record the lowest CAGR of 0.1%, primarily due to political and social instability, high inflation rates, and limited spending on new technologies and enterprise applications.
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