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 1H 2025 Data Intelligence, Analytics, & Infrastructure (DIAI) Decision Maker Survey

Survey of IT Decision Makers (ITDM) professionals to better understand the current state, use, and intents of data intelligence, analytics, and infrastructure

This report from Futurum Intelligence provides a data-rich, forward-looking view of how enterprises are reshaping their data strategies in 2025.

Based on responses from 839 global IT decision-makers, it highlights a decisive shift toward AI-first strategies and open, interoperable data architectures — insights that are invaluable for anyone shaping data, analytics, or infrastructure investments.

Actionable guidance is provided for strategy, product development, and marketing—including how to message around data trust and where to invest for the highest business impact.

A SAMPLE OF KEY FINDINGS

The Dual-Track Investment_ AI Fueled by Fundational Modernization
The Central Tension in the Enterprise_ AI Ambitions vs. Data Reality

UNLOCK DECISON MAKER INSIGHTS
A sneak peek inside the report

  • AI Takes Center Stage
    AI is now the core of enterprise data strategy — not just an experiment.

    • 52% of organizations are prioritizing Generative and Agentic AI investments (the #1 priority).

    • 29% of data teams list “building AI capabilities” as their top goal.

    • Budgets and team objectives are being realigned around an AI-first future.

  • Open Architectures Are the Future

    • 77% of organizations are moving to decoupled data lakehouse architectures with open table formats like Apache Iceberg.

    • This signals a decisive shift away from vendor lock-in and toward modular, interoperable platforms that support a wide variety of analytics engines.

  • Strong Data Foundations Are Essential

    • Top priorities driving adoption of modern data strategies include:

      • Data access (57%)

      • Data quality (54%)

      • Governance (54%)

    • Companies are making sure their data is trusted, clean, and accessible before layering on advanced analytics and AI.

  • GenAI Is Changing How Work Gets Done

    • 48% use Generative AI to streamline workflows.

    • IT teams lean on it for code acceleration (34%) and data quality (38%) improvements.

    • Business users use it to generate insights (33%) and reduce manual prep (38%), freeing time for strategic work.

This report is a companion to the entire dataset within Futurum’s interactive visualization dashboard, where users can filter and drill down further into the details.

Contact sales@futurumgroup.com to learn more.