Are CEOs Ready to Seize AI’s Potential?

This first-of-its-kind study provides a comprehensive view of how business leaders are navigating the complexities of AI adoption.

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In partnership with Kearney, The Futurum Group collected data through a series of surveys and interviews with 200+ CEOs running companies with $1 billion+ in USD annual revenue. Participating CEOs spanned 30+ countries and 18 industries including finance, manufacturing, retail, healthcare, and more.

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INSIDE THE REPORT
Key Takeaways

  • While 78% of CEOs feel confident about extracting AI value, the most successful companies have CEOs step back from direct AI strategy (54% vs. 81% in unsuccessful ones.
  • 47% of successful companies prioritize ROI evaluation at C-suite level, compared to only 24% of companies not seeing AI results.
  • Just 8% of companies prioritize positioning themselves for increased value creation beyond the next three-year horizon.
  • 70% of legacy companies prioritize customer satisfaction, with 75% evaluating both upfront costs and total cost of ownership.
  • 60% of digital natives focus on revenue growth, with only 55% considering both initial costs and total cost of ownership.
  • 64% of CEOs seeing AI results engage with industry standards, versus 48% of those not seeing results.
  • 67% of CEOs cite cross-functional alignment and 64% mention workflow adjustments as the biggest AI implementation challenges.

Authors

CR-Hinchcliffe-Dion

Dion Hinchcliffe

VP & Practice Lead
The Futurum Group

CR-Newman-Daniel (1)

Daniel Newman

CEO
The Futurum Group

CR-Bova-Tiffani

Tiffani Bova

Chief Strategy & Research Officer
The Futurum Group

CR-Smith-Ben

Ben T. Smith IV

Partner; Member of the Kearney Board
of Directors, Kearney

CR-Basu-Ramyani

Ramyani Basu

Partner
Kearney

CR-Thota-Bharath

Bharath Thota

Partner
Kearney

CR-Kapoor-Bharat

Bharat Kapoor

Partner
Kearney

CR-Roemer-Michael

Michael Roemer

Partner
Kearney

Dieter_g copy

Dieter Gerdemann

Partner
Kearney

khalid_khan

Khalid Khan

Partner
Kearney

INSIDE THE PLATFORM
Exclusive Access to the Data

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Dive inside the mind of CEOs with direct access to the survey and interview data accompanied by expert analyst insights.

Filter, create custom views, and export the data to explore:

  • How organizations are approaching AI adoption today and over the next 3 - 5 years
  • Where organizations currently are with AI adoption
  • The actions organizations are taking today to unlock AI’s potential
  • The biggest challenges with AI implementation

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