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AI Devices

Futurum Intelligence has released a comprehensive analysis of the  AI PCs global market across consumer and enterprise.

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Source: Futurum Research, 1H 2025 AI Devices Decision Maker Survey Report

The research is based on a survey of the early entrants into the AI PC market segment. The report includes consumer and commercial (enterprise) segments and estimates for all performance levels of laptops, desktops, and workstations.

VENDORS INCLUDED IN THE REPORT

AMD  .  Apple  .  Dell  .  Intel  .  Lenovo  .  Microsoft  .  Qualcomm
and more

KEY TAKEAWAYS

  • Organizations are increasingly showing interest in AI PCs, recognizing their potential to enhance productivity, security, and future-proofing for AI. As a result, many businesses are already testing and piloting AI PCs to assess their capabilities and long-term value compared to traditional PCs. 
  • While AI PCs offer promising advantages, organizations still struggle to validate ROI, integrate AI features into workflows, and navigate pricing concerns. Decision-makers are also uncertain about which platforms will best serve their organizations’ needs, from x86 vs. Arm64 broadly to Intel’s Core Ultra, AMD’s Ryzen AI 300, Qualcomm’s Snapdragon X, and Apple’s M-series processors – more granularly. 
  • Top of mind questions for IT decision-makers are software compatibility, security, TCO, battery life and serviceability, all of which impact adoption rates. Cost considerations, including higher unit prices and ongoing subscription fees for AI services, add further complexity to procurement decisions. Addressing these challenges will be crucial to driving wider acceptance and maximizing business value.
  • The end of Windows 10 support and the promise of better total cost of ownership and performance are, currently, the most critical drivers of the PC refresh cycle. Companies are focusing on selecting the right AI PC models—ranging from entry level to premium—based on their specific use cases and budget constraints. 

Exclusive access to these details and more is available in the Futurum Intelligence Platform. Submit the form at the top of the page to learn more.